Production company ident research

I have been researching three idents from three different production companies, in preparation for my own original ident.

Warner Brothers Pictures production company

Firstly, I looked at the Warner Brothers ident. The beginning of this ident involves a shot of warehouses, in a wavy sort of effect with a tangy orange tint. The connotations of this include a dreamy state of mind, which may have a link towards the type of film genre that this production company will be promoting. Furthermore, the industrial side of this section of the ident suggests a sense of reality and the process of which is taken to produce these films.

Another section of this ident which interested my was the use of a logo, which in this case has made this ident incredibly notorious as a successful production company. The logo actually involves a rather simple design. The golden boarders and text make it almost powerful, and the blue background, along with the sky, connote freedom and therefore making it eye-catching and easy to watch. The use of a logo is certainly something which I will think about when creating my own ident.

Universal Picture

The second ident I looked at was the Universal Picture's, which, in my opinion, is one of the greatest and well known in the film industry. Whenever I see this ident at the beginning of a film, I know the film is going to be good.

This ident includes something which everyone can recognize and relate to - the earth. This is one of the things, in my opinion, which makes this ident so remarkable. The use of something which someone can relate to is something which i am keen to use in my own ident. Also, the use of bold, 3D text also makes this ident stand out and be recognizable. 

Channel 4 idents 

I personally find these idents extremely effective. To start with, the quirky, clever alignments of objects to produce the '4' shape is incredibly original and recognizable. 

For example, this ident uses street signs and lights to produce the shape. 

These idents are very different from the ones I previously researched, because, firstly, I feel they're much more 'down to earth' - in some cases quite literally. For example, the Universal Pictures ident has this sort of Sci-fi, extraterrestrial feel to it. Similarly, the Warner Brothers Pictures ident has a sort of cartoony feel to it. This ident is in contrast, which made me realize there is an almost unlimited number of ways in which I could create my ident. Also, it includes the busy urban feel, which allows many of us to relate to it. This could link with the type of media which follows on from this ident. For example, the ident suggests a documentary will follow, as reflected by the 'down to earth approach'.