Monday, 14 January 2013

Planning - Audience Profile

In order to fully grasp my target audience, I am going to introduce my typical film viewer:
His name is Jason Scott, 19 and a student who has recently gone off to university to study Geography. He now lives in a city, with a cinema down the road to his apartment. He's single, and enjoys going out with his friends on nights out to bars and clubs etc. He does like to follow the crowd but also has a taste for more specialised films. He played a lot of sport at high school but has quite a shy personality. His last girlfriend was 3 years ago when he was 16. Jason currently works at a restaurant as a waiter, and earns £4.22 per hour which he spends the majority of on running his car. Because he is a student he has had to cut back on spending, however likes to treat himself to a night out with his friends to watch a movie. Sometimes he may go by himself to watch a particular genre of movie.

I feel this character would suit my film because he fits nicely into the Mainstream Plus group. He enjoys Mainstream movies, but likes to venture into specialised films. Because he is a student who enjoys a night out, I feel he would search for something more than the mainstream blockbusters that are out there.


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