Planning - Target Audience

It is very important to establish your film's target audience before you begin the movie-making process. This allows you to specify who you film is aimed at, and therefore produce a film which that group of people would enjoy, and pay to watch.
It is important to know that there are four main categories of film fans:

1) Mainstream only
These people rarely venture off the Hollywood blockbuster films. They're very unlikely to seek any foreign/multicultural films. Films of which would attract this group of people include:

These films experience endless advertisements and usually have big budgets.

2) Mainstream Plus
This is the second section of film fans. These people are principally looking for 'good' films, despite the genre. They will attend the cinema as regularly as once a month, and will enjoy a mainstream film every now and then. They like to dip into specialised films, as well as mainstream.
This is the sort of group I will be aiming my film towards. It is important to understand why these people enjoy these sort of films, so that I can achieve the most out of these film fans. 

3) Aficionado
These people are more likely to venture into specialised films. They like to portray themselves as more discerning then other film-goers, even to the extent of calling themselves 'anti-Hollywood'. They do, however, still predominantly see mainstream American films. These people take regular trips to the cinema, and make more of an effort to seek out specialised films.

4) Buff
This group are 'film fanatics'. They have their identity strongly bound up in film. They make strips out especially to go to the cinema and go more than once to see the same film. They express a strong liking for films which do not fit neatly into any genre. They will, however, see mainstream films for different reasons, e.g. to appreciate special effects.

Appreciating your target audience is one of the most important things to factor into your film making process. It can determine the success or failure of your film, which is why analysing it like this is crucial.

My film be targeted towards the mainstream plus audience. It will be targeted at people who enjoy specialised films, however, are fans of the Hollywood blockbusters. 

In terms of age, I believe that I will be aiming towards the older-teen up to middle-age since the specialised stance which I am taking has proved, in the past, to be quite attractive to this range of film-goers. In addition, a large majority of these film-goers will fall into the mainstream-plus category, therefore also making them suited towards my film.