Evaluation - How did you attract/address your audience?

For any film to be successful, it must have an audience, for it to have an audience, it was interest them and hence attract and address them. The audience research I did (audience interview, biography of my typical viewer etc.) gave me a chance to address multiple people and created a sense of the audience I can attract. 

I concluded that my target audience would be the mainstream-plus category, whilst being mostly males and being in the age range of late-teens to middle-age. This helped my to consider how my product has addressed and attracted this target audience. 

Use of low-key lighting allowed my media product to attract
more sophisticated members of my target
audience. 

I believe that I addressed the older aspect of my target audience through the use of low-key lighting, reflecting the sophisticated style of perhaps earlier media products, notably, Alfred Hithcock's Psycho. Therefore, they were able to relate to it as they, having perhaps previously experiencing media products like this, would be able to relate and therefore be inclined to travel to the cinema and watch it. Furthermore, the use of sophisticated mise-en-scene, such as the suit which Dr Banes wears, could have had the same effect. Therefore, there are a few aspects through which I have been able to address, and therefore attract, this aspect of my target audience. Indeed, the fact that my film very much uses the convention of the patriarchal hegemonies of 'men ruling the world' could also relate to these older, more sophisticated media products. It reflects the pre-feminism era, which could attract certain members of the elder audience. 

Sean Saunders - attracting the younger generations within
target audience. 

Also, my choice of character was also a way through which I was able to attract certain aspects of my target audience. Most notably, Sean Saunders could be a relatable character with the younger members of my target audience. The character is, after all, 19 years old and therefore likely to be the same age as some of the viewers of the film. For this reason, my media product has addressed the younger generations within my target audience. 

I believe I addressed the mainstream-plus group of movie goers by use perhaps more obsquere camera angles and shots, such as in the graveyard when I use almost omniscient narration when you're witnessing the action in 3rd person. In the case of this shot; its almost a POV shot from another being which is hiding among the gravestones. This contributes to the eerie atmosphere which I hoped to produce within this scene, and allows the mainstream-plus movies fans to perhaps be enticed into the story.
Indeed, the setting of the story is also perhaps challenging the mainstream conventions of media products since they are usually set in urban settlements. However, here I have been able to promote the idea of a specialised piece, thereby attracting the mainstream-plus group.

Overall, I have attracted/addressed my target audience in a number of different ways. My creation of specific characters has addressed both the older members of my target audience by re-creating the sophistication of 19th century media products, and the younger generations through the use of a young character, who reflects the ignorance and innocence of this group. This, among other things, has provided evidence towards the techniques used to address and attract my target audience.